Creating an identity and a well-known one for that matter takes time. It is for that reason that companies shy away from rebranding even when they are it is clear that the company has taken up a new form. For these businesses, most opt to close shop and start a new business instead. If you don’t want to go about it like most people, here is what you need to know about rebranding your company.

Have a good reason

Given the time it takes to transform your company from looking one way that customers identify to another that they do not, having a substantial reason to rebrand needs to be in place. If you are a Canadian Tax Lawyer and are shifting to offer advice on family law, then it makes sense to rebrand. Diversifying your portfolio, however, should not be the reason to change your company’s identity.

Do your