How Marketing Funnels Work – Your Playbook

Marketing funnels are designed to draw in customers and ferry them through the sales process until they make a purchase or take some other desired action. Funnels are a far cry from other, more traditional forms of marketing sales like cold calling or putting up a poster in a subway. Modern marketing has made funnels one of the most efficient marketing channels available to owners and managers at companies across the world.

One of the main focuses of a good marketing funnel is automation. You want to build a system that works for you without needing constant attention. With some traditional marketing channels, there is a lot of ongoing effort required. Whether you’re recruiting and retaining employees, meeting with customers, or calling prospects, it requires heavy lifting. Funnels, on the other hand, aim to make inbound marketing and sales easy.

Let’s explore how you and your organization can start …