Mykola Lukashuk, the founder and CEO of Marketing Link, is a recognized expert in SEO and PPC. With over a decade of experience in digital marketing, he has helped businesses optimize their online presence and implement effective marketing strategies. In this interview, he shares his professional journey, discusses key industry challenges, and highlights the most significant trends shaping digital marketing in 2025.

From SEO Specialist to Agency Founder

Lukashuk’s journey in digital marketing began during his university years, where he studied computer technologies and management information systems. His interest in web technologies led him to explore SEO, and after graduation, he started working as an SEO specialist for an e-commerce store.

“My first hands-on experience with SEO was when I needed to figure out how to promote a website. That moment sparked my interest and shaped my career path,” Lukashuk recalls.

In 2016, he founded Marketing Link, initially working with a team of freelancers. The agency expanded from SEO to include PPC advertising, targeting on social media platforms, and performance marketing. Today, Marketing Link specializes in Google Ads, Microsoft Ads, and Meta Ads, serving clients across North America and Europe.

Expanding Services in 2025

As digital marketing evolves, Marketing Link is adapting to new industry demands. The agency is expanding its expertise in Reddit Ads and Quora Ads while refining its approach to LinkedIn Ads to cater to clients in the U.S., Canada, and Europe.

“Our goal is to offer comprehensive digital marketing solutions in these key regions. Growth brings new challenges, but adapting to market needs is crucial for staying competitive,” says Lukashuk.

Addressing Cybersecurity Challenges

One of the biggest challenges for digital marketing agencies today is ensuring website security. Many businesses overlook basic cybersecurity measures, which can lead to website downtime and lost advertising revenue.

“Clients often come to us with advertising needs, but if their website is compromised, marketing efforts become secondary. We’re now focusing on cybersecurity-related services, such as hosting optimization and backup solutions, to help businesses avoid disruptions,” Lukashuk explains.

Adapting to Industry Trends

Marketing Link has phased out certain services, such as manual product data entry and platform migrations, to focus on high-impact digital marketing strategies. “We now prioritize working with businesses that are ready to invest in long-term marketing strategies rather than those seeking quick, one-time solutions,” he says.

As digital marketing shifts towards automation, AI-powered tools like Yakiv Ads, developed by Lukashuk, play a crucial role in optimizing ad campaigns and improving efficiency.

“AI enhances advertising strategies, but human expertise remains irreplaceable. Understanding market trends, adjusting strategies, and ensuring campaign effectiveness require an experienced team,” Lukashuk emphasizes.

Key Digital Marketing Trends for 2025

Looking ahead, Lukashuk highlights key trends that will shape the industry:

• Voice search optimization – Businesses must adapt to conversational search queries.
• AI-driven campaign management – Automation tools will continue improving ad efficiency.
• Cybersecurity in marketing – Ensuring website security is becoming a top priority.
• Data-driven decision-making – Marketers must focus on analyzing real-time performance metrics.

“Success in 2025 will depend on how well businesses integrate AI with human expertise while maintaining a strong cybersecurity foundation,” concludes Lukashuk.